I can’t believe that it has been almost 4 months that the store has been open. We are already in the middle of our first holiday season and almost at the end of another year.
Oh, and did I mention the giant snow storm on the last Saturday before Christmas… What’s a girl to do? In some ways it feels like years and in others it was just yesterday! There was a lot to get done and a lot to consider: Holiday Dresses, jewelry, waist belts and clutches. A pop-up store with house wares and gifts. Marketing mailers, ads and in-store events. Schedules, sales plans and store decorations. Sales, clearance and re-merchandising the floor. Oh and we have launched our online store. These are just to name a few!
The pop-up has been a great experience so far and really worked as a marketing tool to drive traffic to our permanent location. I am not so sure it is the right space for us, but the idea of having the second location has really put some thoughts in to my head!
I think we learned a lot, what is working, what is not and the greatest part about having the garment center right here in our building is the ability to react to what people are looking for. Jen had a great idea on our blog, that a bow waist belt would be a great idea and you should see some here by Tuesday!
Diane 198.00
We still have a few tricks up our sleeves for new years if you still need a dress, but some great things for now! Our Diane dress has been great, and featured in I Magazine!
So, if you haven’t wrapped up your holiday shopping, come see us this weekend and this week for big sales at the store and online!
