There is a good reason that I have been absent from blogging over the last week, it was the first Philadelphia Fashion Week and we were crazy busy! All in all, it was a great event.  It was different than the Fashion Weeks of New York, Paris, Milan and London which are typically for industry insiders to plan buying and editorial shots for the coming months.  This was opened to the public and showcased regional designers.

As you know, we had the SA VA launch party only 10 days ago, showing 30 current looks available in the store.  And Fashion Week (in fall) is when designers show their spring collections.   Since we make all of our clothes at SA VA here in Philadelphia, we work on a different time line and have a few hundred styles per season.  So, we chose to show a preview of silhouettes that are inspiration pieces for our spring collections.   (and yes, we only had 9 days between shows and 5 days to sew all of the looks and make all of the jewelry!)  These looks, among many other styles will be available in many textures and colors this coming March.

special thanks this week to everyone working in the Garment Center and Product Development who did an amazing job in preparing for this show in only a few days!

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