So, we have been in search of the perfect baby sequin for so so long.   And we didn’t want a lot, just a little. (If we wanted 1000yards, we would have had no problems calling up Ashwani in India and making it happen)  We were looking for just a hint of sequin to wrap up the new year.   We decided about two

The new Eve dress $99. Coming to SA VA and shop.savafashion.com tomorrow afternoon!!!

weeks ago we needed sequins and it should come in the form of a tank dress, and it showed up in our fitting last week.  A little tank dress, simple, sexy and perfect. But dismayed by our inability to find the fabric at any of our NY or overseas vendors were almost ready to throw in the towel.   But alas, Katya was passing through 4th street Fabric Row right here in Philadelphia we found just the right amount of black and black/silver zebra to make our tank dresses.  (not to mention our baby sequins for

Bundled and Bedazzled: Eng sitting ON TOP of the cutting table, cutting the Eve dress.

upcoming trim detail) We just found it yesterday and at a price not to be beat (we also could have found a super expensive version, but that expensive is not SA VA)

Eng and Andrew marked and graded the pattern last night, and we cut and sewed them today!  Muy muy bien, I know what I am wearing this New Year’s Eve.

I can’t believe that it has been almost 4 months that the store has been open.  We are already in the middle of our first holiday season and almost at the end of another year. Oh, and did I mention the giant snow storm on the last Saturday before Christmas… What’s a girl to do? In some ways it feels like years and in others it was just yesterday!    There was a lot to get done and a lot to consider:  Holiday Dresses, jewelry, waist belts and clutches.  A pop-up store with house wares and gifts. Marketing mailers, ads and in-store events. Schedules, sales plans and store decorations.  Sales, clearance and re-merchandising the floor.  Oh and we have launched our online store. These are just to name a few!

The pop-up has been a great experience so far and really worked as a marketing tool to drive traffic to our permanent location.  I am not so sure it is the right space for us, but the idea of having the second location has really put some thoughts in to my head!

I think we learned a lot, what is working, what is not and the greatest part about having the garment center right here in our building is the ability to react to what people are looking for.  Jen had a great idea on our blog, that a bow waist belt would be a great idea and you should see some here by Tuesday!

Diane 198.00

We still have a few tricks up our sleeves for new years if you still need a dress, but some great things for now!  Our Diane dress has been great, and featured in I Magazine!

So, if you haven’t wrapped up your holiday shopping, come see us this weekend and this week for big sales at the store and online!

The holiday season is really in full swing and there are few nights that don’t have multiple events.  I hope I can keep the oncoming cold away long enough to make it to all of the parties! While we seem to have the manufacturing under control and are figuring out this retail stuff, I am on to focusing on marketing (AKA my idea of a social life during the business expansion:).  Part of that is being out and about, meeting, mingling and building partnerships.  (and doing all of this while spending time with friends, really sometimes I can’t believe this is my job!)

This is what I wore, new Akiko dress at SA VA now! Click to buy it now.

Last night, we (Katya, Jennie Hatton/Profile Pr and myself)  went to the release of the Varga Bar calendar.  Christopher Gabello, who does all of our amazing photography did the shots for a modern age poster girl

Katya Roelse, Krista Gabello, Me

calendar for Vargas.  The work was incredible!

Then, after a quick stop at the Capital Grill, we were off to the Philebrity Awards Where Jennie accepted the award on behalf of Jose Garces for Phoodie of the year.

Tonight, an artist at the Fabric Museum and Workshop?  We will see how the rest of the afternoon goes!

Oh, and check out this GPTMC post!