Surprise! We just opened up a holiday pop-up store at Liberty Place today! Not your typical pop-up as we are occupying a full retail location and not a kiosk. But it

pop-up store window
was pretty spontaneous! 10 days from idea to being open. From my days in the real estate business, Ron Blum (co-worker and ever supportive friend) had been showing space in the mall when they mentioned they wanted to fill the old Crabtree and Evelyn space. He recommended us and immediately brought Karen Pallard, the property manager over to see our store. She loved it and they asked me to open there. Saw the space and signed a lease in a day, left for New Orleans for the weekend. Flash forward one week (a week filled with printing of banners, flags, and signage and of crazy garment, accessory and housewares manufacturing) and we opened today!!! Had a great first day, lots of fun, the mall is a totally different world and different customer so it will be a fun holiday season!
We decided we would have a lot of true SA VA looks at the store, but add in an even larger amount of accessories and unique gift type items at the store, even stocking stuffers like flower pins made from fabric snipping from the garment center. We are even dabbling a bit in SA VA housewares including throw pillows with our signature print in red, homemade quilts (made out of scrap fabric from the garment center), custom print table runners and napkins, hand-blown glass candle votives made exclusively for us… and you get the picture.

Van Aken custom shirt kiosk in the pop-up store
We also decided that we would have a Van Aken custom shirt kiosk in the store (one of my other brands for those of you who only know SA VA). There are a ton of guys in suits over there and already its been turning heads! For the holidays we will be doing shirt fittings right in the store.
The pop up store is located on the lower level, on the 17th street side. Come visit!
Next, the webstore – yes, finally the webstore. We want it to be perfect, so it is taking a little longer, but you will love it!!